Kotler, Philip <br/><br/>
Principle of Marketing: 

 - 7th ed. 
 - London:  Prentice-Hall International,  1996. 
 - 712p.:  ill.; 
<br/><br/> Includes Glossary. 
<br/><br/>Includes Bibliographical References and index. 
<br/><br/><label>ISBN: </label>0132286858 
<br/><br/><label>LC Class. No.: </label>HF5415  / kot 1996