TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principle of Marketing
SN  - 0132286858
AV  - HF5415 kot 1996
PY  - 1996///
CY  - London
PB  - Prentice-Hall International
N1  - Includes Glossary; Includes Bibliographical References and index
ER  -