Mcdonald, Malcolm. <br/><br/>
The Marketing Audit:  Translating Marketing Theory into Practice. 

 - Oxford:  Butterworth Heinemann Ltd,  1994. 
 - vii, 268p.:  ill.: 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750617063 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415mcd  / 1994