TY  - BOOK
AU  - Baker J. Michael
AU  - Baker, J. Michael
TI  - Marketing: An introductory text
SN  - 0333556852
AV  - HF5415 bak1995
PY  - 1991///
CY  - London
PB  - Macmillan education limited
N1  - Includes bibliographical references and index
ER  -