Lamb, Jr, Charles W. <br/><br/>
Marketing: 

 - 5th ed, 
 - Texas:  South western College Publishing,  2000. 
 - xvi, 773p.:  ill.: 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324006381 
<br/><br/><label>LC Class. No.: </label>HF5415lam  / 2000