TY  - BOOK
AU  -  Lamb, Jr, Charles W.
AU  - Hair, Jr, Joseph F.
AU  - McDaniel , Carl.
TI  - Marketing
SN  - 0324006381
AV  - HF5415lam 2000
PY  - 2000///
CY  - Texas
PB  - South western College Publishing
N1  - Includes bibliographical references and index
ER  -