Lancaster, Geoffrey,  1938- <br/><br/>
Essentials of marketing :  text and cases / 
Geoffrey Lancaster, Lester Massingham. 
 - 2nd ed. 
 - London ;  New York :  McGraw-Hill Book Co.,  c1993. 
 - 496 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077077288 
<br/><br/><label>LCCN: </label>93019905  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / lan 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8