Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 6th ed. - Fort Worth : Dryden Press, c1998. - xxix, 777 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

0030206332

97065088


Industrial marketing--Management--Case studies.

HF5415.13 / hut1998

658.8/04