TY  - BOOK
AU  - Boone, E. Louis
AU  - Boone, E. Louis
AU  - Kurtz, L . David
TI  - contemporary marketing
SN  - 0030351723
AV  - HF5415 boo2005
PY  - 2002///
CY  - Australia
PB  - South-Western Thomson learning
N1  - Includes bibliographical references and index
ER  -