Fifield, Paul <br/><br/>
Marketing Strategy: 

 - London:  Butterworth-Heinemann,  1992. 
 - 258p.: 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>075061711 
<br/><br/><label>LC Class. No.: </label>HF5415  / fif 1995