Frain, John <br/><br/>
Introduction to Marketing: 

 - 4th ed. 
 - London:  Thomson,  1999. 
 - 444p.:  ill.; 
<br/><br/>Includes Bibliographical References and index. 
<br/><br/><label>ISBN: </label>1861521472 
<br/><br/><label>LC Class. No.: </label>HF5415  / fra 2010