Morden A. R.  1991 <br/><br/>
Elements of Marketing: 

 - 2nd ed. 
 - London:  DP Publication Ltd,  1991. 
 - x, 779p.:  ill.: 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1870941713 
<br/><br/><label>LC Class. No.: </label>HF5415mor  / 1991