Grewal, Dhruv. Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. - Fifth edition. - pages cm ISBN: 9780077729028 (alk. paper) 0077729021 (alk. paper) LCCN: 2014046046 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / gre 2017 Dewey Class. No.: 658.8