Cannon, Tom <br/><br/>
Basic marketing:  principles and practice/ 

 - 3rd ed. 
 - New York:  Cassell educational limited,  1992. 
 - xiv, 463p.;  ill.; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0304325589 
<br/><br/><label>LC Class. No.: </label>HF 5415  / can1995