TY  - BOOK
AU  - Cannon, Tom
AU  - Cannon, Tom
TI  - Basic marketing: principles and practice
SN  - 0304325589
AV  - HF 5415 can1995
PY  - 1992///
CY  -  New York
PB  - Cassell educational limited
N1  -  Includes bibliographical references and index
ER  -