Cim <br/><br/>
Marketing in practice: 

 - London:  Chartered Institute of Marketing,  2002. 
 - 282p.: 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>0750617101 
<br/><br/><label>LC Class. No.: </label>HF5415  / cim 2008