Didner, Pam. Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - x, 244 pages : illustrations ; 23 cm Includes bibliographic references (pages 229-236) and index. ISBN: 9780071840972 (paperback : alk. paper) 0071840974 (alk. paper) LCCN: 2014020494 Subjects--Topical Terms: Marketing.Strategic planning.BUSINESS & ECONOMICS / Marketing / General. LC Class. No.: HF5415 / did 2016 Dewey Class. No.: 658.8/02