TY  - BOOK
AU  - Didner,Pam
TI  - Global content marketing: how to create great content, reach more customers, and build a worldwide marketing strategy that works 
SN  - 9780071840972 (paperback : alk. paper)
AV  - HF5415 did 2016
U1  - 658.8/02 23
PY  - 2015///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
N1  - Includes bibliographic references (pages 229-236) and index
ER  -