TY  - BOOK
AU  - Mercer,David
TI  - Marketing
SN  - 0631176292 (acidfree paper) :
AV  - HF5415.13 mer 1992
U1  - 658.8 20
PY  - 1992///
CY  - Oxford, OX, UK, Cambridge, Mass., USA
PB  - Blackwell
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0801/91017528-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0801/91017528-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0801/91017528-b.html
ER  -