Farese, Lois Schneider <br/><br/>
Marketing Essentials: 

 - Oxnard:  McGraw-Hill  2009. 
 - 875p.:  ill.; 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>97800769047 
<br/><br/><label>LC Class. No.: </label>HF5415  / far 2017