McCarthy, E. Jerome <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 5th ed. 
 - Homewood, Ill. :  Irwin,  c1991. 
 - xvii, 526 p. :  ill. ;  27 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 487-506) and indexes. 
<br/><br/><label>ISBN: </label>0256093237 
<br/><br/><label>LCCN: </label>90019758  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / mcc1991 
<br/><br/><label>Dewey Class. No.: </label>658.8