Mullin, Roddy. <br/><br/>
Sales promotion :  how to create, implement & integrate campaigns that really work / 
Roddy Mullin and Julian Cummins. 
 - 4th ed. 
 - London ;  Philadelphia :  Kogan Page,  2008. 
 - xx, 300 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 292) and index. 
<br/><br/>Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion. 
<br/><br/><label>ISBN: </label>9780749450212 
<br/><br/><label>LCCN: </label>2007042310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5438.5  / mul 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/2