Thomke, Stefan H.  2007 <br/><br/>
Managing Product and Service Development:  Text and cases. 

 - New York:  Mcgraw Hill,  2007. 
 - vii. 592p.:  ill.: 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071107556 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.153tho  / 2007