TY  - BOOK
AU  - Thomke, Stefan H.
TI  - Managing Product and Service Development: Text and cases
SN  - 9780071107556
AV  - HF5415.153tho 2007
PY  - 2007///
CY  - New York
PB  - Mcgraw Hill
KW  - Text and Cases
N1  - Includes bibliographical references and index
ER  -