Czinkota, Michael <br/><br/>
Marketing Management: 

 - Oxford:  Blackwell,  1997. 
 - 675p.:  ill.; 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>1557866945 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / czi 2003