TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing: planning and control 
SN  - 0750652365
AV  - HF5415.135 dru 2010
PY  - 2001///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Planning
N1  - Published in association with The Chartered Institute of Marketing
UR  - http://www.loc.gov/catdir/description/els031/2001277038.html
UR  - http://www.loc.gov/catdir/toc/els031/2001277038.html
ER  -