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Retail 101 : the guide to managing and marketing your retail business / Nicole L. Reyhle and Jason A. Prescott.

by Reyhle, Nicole L [author.] | Prescott, Jason A [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: KsTU Library (2)Call number: HF5429 rey 2018, ...

Business marketing / Frank G. Bingham, Jr., Roger Gomes.

by Bingham, Frank G | Gomes, Roger | Bingham, Frank G. Business marketing management.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 bin 2005.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1998Online access: Table of contents Availability: Items available for loan: KsTU Library (2)Call number: HF5415.13 hut 2004, ...

What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1255 yoh 2016, ...

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden.

by Odden, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012Availability: Items available for loan: KsTU Library (2)Call number: HF5415.126 odd 2019, ...

B2B digital marketing / Michael Miller.

by Miller, Michael, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, Ind., USA : Que, c2012Other title: Business to business digital marketing.Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 mil 2019.

Marketing management / Peter R. Dickson.

by Dickson, Peter R.

Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press c1997Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 dic 2005.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001Online access: Publisher description | Table of contents Availability: No items available.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001Online access: Publisher description | Table of contents Availability: Items available for loan: KsTU Library (3)Call number: HF5415.135 dru 2010, ...

An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman.

by Dyer, Robert F | Forman, Ernest H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991Availability: Items available for loan: KsTU Library (4)Call number: HF5415.135 dye 1990, ...

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: KsTU Library (2)Call number: HF5415.13 per 2002, ...

Preparing the marketing plan / David Parmerlee.

by Parmerlee, David.

Series: American Marketing Association marketing toolboxEdition: New EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: KsTU Library (1)Call number: HF5415.13 par 2000.

Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Series: The Dryden Press series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1996Other title: Marketing research.Availability: Items available for loan: KsTU Library (5)Call number: HF5415.2 chun 2003, ...

Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton.

by Kaufman, Ira Morton, 1947- | Horton, Chris (Marketing consultant) | a guidebook for executives, managers, and students.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1265 kau. 2015.

Competitive SME: Building Competitive advantage through marketing excellence for small to medium sized enterprises.

by Hood, David, James, 2013.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lond0n: Kogan Page Ltd, 2013Availability: Items available for loan: KsTU Library (2)Call number: HF5415.13hoo 2013, ...

The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1994Availability: Items available for loan: KsTU Library (3)Call number: HF5415 dib1994, ...

Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers.

by Powers, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Saint Paul, MN : West Pub. Co., c1991Availability: Items available for loan: KsTU Library (1)Call number: HF5415.1263 p68 1991.

B2B digital marketing / Michael Miller.

by Miller, Michael, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, Ind., USA : Que, c2012Other title: Business to business digital marketing.Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 mil 2012, ...

Social Media Management : Technologies and Strategies for Creating Business Value / by Amy Van Looy.

by Van Looy, Amy [author.].

Series: Springer Texts in Business and EconomicsEdition: 1st ed. 2016.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cham : Springer International Publishing : Imprint: Springer, 2016Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265van 2016., ...

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Other title: New rules of marketing and PR.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 sco 2015, ...

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