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Below-the-line promotion / John Wilmshurst.

by Wilmshurst, John | Chartered Institute of Marketing.

Series: Marketing series (London, England). Professional development.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993Availability: Items available for loan: KsTU Library (5)Call number: HF5438.5 wil 1996, ...

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden.

by Odden, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012Availability: Items available for loan: KsTU Library (2)Call number: HF5415.126 odd 2019, ...

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Series: The Dryden Press series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotion.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (3)Call number: HF5415.123 shi 2000, ...

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