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Essentials of service marketing:

by Hoffman, Douglas K | Bateson G. E .John | Hoffman Douglas K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: The dryden press, 1997Availability: Items available for loan: KsTU Library (4)Call number: HD9980.5 hof, ...

Services marketing: managing the service value chain/

by Bruhn, Manfred | Bruhn, Manfred | Georgi, Dominik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: England: prentice Hall, 2006Availability: Items available for loan: KsTU Library (2)Call number: HD9980.5 bru2018, ...

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