Effective personal communication skills for public relations / Andy Green.

By: Green, Andy, 1958-Contributor(s): Green, Andy | Chartered Institute of Public RelationsMaterial type: Text

TextSeries: PR in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2006. Description: xvii, 219 p. : ill. ; 24 cmISBN: 074944407X; 9780749444075Subject(s): Public relations | Communication | Influence (Psychology)LOC classification: HD59 | gre 2006Online resources: Table of contents | Publisher description | Contributor biographical information

Contents:

Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.

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Holdings
Item type	Current library	Call number	Copy number	Status
Books	KsTU Library General Stacks	HD59 gre 2006 (Browse shelf(Opens below))	1	Available
Books	KsTU Library General Stacks	HD59 gre 2006 (Browse shelf(Opens below))	2	Available
Books	KsTU Library General Stacks	HD59 gre 2006 (Browse shelf(Opens below))	3	Available
Books	KsTU Library General Stacks	HD59 gre 2006 (Browse shelf(Opens below))	4	Available
Books	KsTU Library General Stacks	HD59 gre 2006 (Browse shelf(Opens below))	5	Available

"CIPR Chartered Institue of Public Relations."

Includes bibliographical references (p. 203-210) and index.

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