Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.

By: Kerin, Roger AContributor(s): Hartley, Steven William | Rudelius, WilliamMaterial type: Text

TextPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: Twelfth editionDescription: xliv, 740 pages ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077861032 (alk. paper); 0077861035 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | ker 2017

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Item type	Current library	Call number	Copy number	Status	Date due
Books	KsTU Library General Stacks	HF5415 ker 2017 (Browse shelf(Opens below))	1	Available

Includes bibliographical references (pages 642-700) and index.

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