Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.

TextPublication details: London ; New York : McGraw-Hill Book Co., c1993. Edition: 2nd edDescription: 496 p. : ill. ; 25 cmISBN: 0077077288Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | lan 1993

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415 lan 1993 (Browse shelf(Opens below))	1	Available		102842

Includes bibliographical references and index.

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