Effective personal communication skills for public relations / Andy Green.
Material type:
TextSeries: PR in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2006. Description: xvii, 219 p. : ill. ; 24 cmISBN: 074944407X; 9780749444075Subject(s): Public relations | Communication | Influence (Psychology)LOC classification: HD59 | gre 2006Online resources: Table of contents | Publisher description | Contributor biographical information | Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HD59 gre 2006 (Browse shelf(Opens below)) | 1 | Available | 102931 | |
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KsTU Library General Stacks | HD59 gre 2006 (Browse shelf(Opens below)) | 2 | Available | 102933 | |
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KsTU Library General Stacks | HD59 gre 2006 (Browse shelf(Opens below)) | 3 | Available | 102932 | |
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KsTU Library General Stacks | HD59 gre 2006 (Browse shelf(Opens below)) | 4 | Available | 102929 | |
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KsTU Library General Stacks | HD59 gre 2006 (Browse shelf(Opens below)) | 5 | Available | 102934 |
"CIPR Chartered Institue of Public Relations."
Includes bibliographical references (p. 203-210) and index.
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
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