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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Kogan Page, 2017Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 .rya 2017 , ...

Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Kogan Page, 2017Availability: Items available for loan: KsTU Library (2)Call number: HF5415.1265 rya 2017, ...

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Series: The Dryden Press series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotion.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (3)Call number: HF5415.123 shi 2000, ...

Advertising and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 1987Availability: Items available for loan: KsTU Library (4)Call number: HF5821 ros 1987, ...

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.

by Bieler, Peter, 1943- | Costas, Suzanne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley, c1996Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: KsTU Library (2)Call number: HF6146.T42 bie 1996, ...

Copywriting for the electronic media : a practical guide / Milan D. Meeske.

by Meeske, Milan D.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Belmont, CA : Thomson/Wadsworth, 2005Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: KsTU Library (5)Call number: HF5825 mee 2005, ...

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley ; [2017]Availability: Items available for loan: KsTU Library (1)Call number: HD69.B7 whe2023.

Foundations of marketing communications : a European perspective

by Pelsmacker, Patrick De | Geuens, Maggie | Van, Joeri.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York Pearson Education Limited 2005Availability: Items available for loan: KsTU Library (2)Call number: HF5415.123 .pel 2005, ...

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