000			03837cam a2200445 i 4500
001			19227543
003			OSt
005			20220318130228.0
008			160812s2017 enk b 001 0 eng
010			_a 2016037268
020			_a9780749478438 (paperback)
020			_z9780749478445 (e-ISBN)
040			_aDLC _beng _cKsTU _erda _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.rya 2017
082	0	0	_a658.8/72 _223
084			_aBUS043000 _aBUS090010 _aBUS002000 _2bisacsh
100	1		_aRyan, Damian, _eauthor.
245	1	0	_aUnderstanding digital marketing : _bmarketing strategies for engaging the digital generation / _cDamian Ryan.
250			_aFourth edition.
264		1	_aLondon: _bKogan Page, _c2017.
300			_axxxv, 424 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's Understanding digital marketing, [2014]
504			_aIncludes bibliographical references and index.
520			_a"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge"-- _cProvided by publisher.
520			_a"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"-- _cProvided by publisher.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aStrategic planning.
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh
776	0	8	_iOnline version: _aRyan, Damian, author. _tUnderstanding digital marketing _bFourth edition. _dPhiladelphia, PA : Kogan Page Ltd, 2016 _z9780749478445 _w(DLC) 2016037831
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c10 _d10