| 000 | 01274cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 11807287 | ||
| 003 | OSt | ||
| 005 | 20220627090731.0 | ||
| 008 | 991012s2000 ilua 000 0 eng | ||
| 010 | _a 99052068 | ||
| 020 | _a0658001345 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _bpar 2000 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aParmerlee, David. | |
| 245 | 1 | 0 |
_aPreparing the marketing plan / _cDavid Parmerlee. |
| 250 | _aNew Edition | ||
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _cc2000. |
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| 300 |
_axxiv, 223 p. : _bill. ; _c28 cm. |
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| 490 | 1 | _aAMA marketing toolbox | |
| 500 | _aAt head of title: American Marketing Association. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 830 | 0 | _aAmerican Marketing Association marketing toolbox | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/99052068.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/99052068.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c1001 _d1001 |
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