000			03654cam a22006135i 4500
001			21738773
003			OSt
005			20220627142538.0
006			m |o d |
007			cr |||||||||||
008			150914s2016 gw |||| o |||| 0|eng
010			_a 2019756407
020			_a9783319219905
024	7		_a10.1007/978-3-319-21990-5 _2doi
035			_a(DE-He213)978-3-319-21990-5
040			_aDLC _beng _epn _erda _cDLC
050			_aHF5415.1265van _b2016.
072		7	_aBUS070060 _2bisacsh
072		7	_aJBCT _2thema
072		7	_aKNT _2bicssc
072		7	_aKNT _2thema
082	0	4	_a658 _223
100	1		_aVan Looy, Amy, _eauthor.
245	1	0	_aSocial Media Management : _bTechnologies and Strategies for Creating Business Value / _cby Amy Van Looy.
250			_a1st ed. 2016.
264		1	_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2016.
300			_a1 online resource (XIX, 250 pages 69 illustrations)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aSpringer Texts in Business and Economics, _x2192-4333
505	0		_aIntroduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up.
520			_aThis undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
588			_aDescription based on publisher-supplied MARC data.
650		0	_aBusiness _xData processing.
650		0	_aE-commerce.
650		0	_aIndustrial management.
650		0	_aInformation technology.
650		0	_aMarketing.
650		0	_aPersonnel management.
650	1	4	_aMedia Management. _0https://scigraph.springernature.com/ontologies/product-market-codes/513020
650	2	4	_ae-Commerce/e-business. _0https://scigraph.springernature.com/ontologies/product-market-codes/I26000
650	2	4	_aHuman Resource Management. _0https://scigraph.springernature.com/ontologies/product-market-codes/517000
650	2	4	_aIT in Business. _0https://scigraph.springernature.com/ontologies/product-market-codes/522000
650	2	4	_aMarketing. _0https://scigraph.springernature.com/ontologies/product-market-codes/513000
776	0	8	_iPrint version: _tSocial media management : technologies and strategies for creating business value _z9783319219899 _w(DLC) 2015949641
776	0	8	_iPrinted edition: _z9783319219899
776	0	8	_iPrinted edition: _z9783319219912
776	0	8	_iPrinted edition: _z9783319373058
830		0	_aSpringer Texts in Business and Economics, _x2192-4333
906			_a0 _bibc _corigres _du _encip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c1038 _d1038