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|---|---|---|---|
| 001 | 18115849 | ||
| 003 | OSt | ||
| 005 | 20220627145300.0 | ||
| 008 | 140415s2014 njua b 001 0 eng d | ||
| 010 | _a 2012361393 | ||
| 015 |
_aGBB389869 _2bnb |
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| 016 | 7 |
_a016508191 _2Uk |
|
| 020 | _a9781118732731 (hbk.) | ||
| 020 | _a1118732731 (hbk.) | ||
| 035 | _a(OCoLC)ocn859558550 | ||
| 040 |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1265 _broh 2014 |
| 082 | 0 | 4 |
_a658.872 _223 |
| 100 | 1 |
_aRohrs, Jeffrey K., _eauthor. |
|
| 245 | 1 | 0 |
_aAudience : _bmarketing in the age of subscribers, fans & followers / _cJeffrey K. Rohrs. |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, _c[2014] |
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| 300 |
_ax, 278 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 249-272) and index. | ||
| 505 | 0 | _aAudiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football. | |
| 520 | _aExplains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
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