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| 020 | _a9780324320879 (pbk.) | ||
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_aHF5415.2 _bzik 2007 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2007 |
||
| 300 |
_axvii, 414 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 405-410) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aBabin, Barry J. | |
| 906 |
_a7 _bcbc _ccopycat _d3 _eepcn _f20 _gy-gencatlg |
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