000 01448cam a2200373 i 4500
001 18024616
003 OSt
005 20220628121023.0
008 140130s2014 cau b 001 0 eng
010 _a 2014001637
020 _a9781118647684 (cloth)
020 _z9781118859582 (ebk)
020 _z9781118859315 (ebk)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.32
_byar 2014
082 0 0 _a339.4/7019
_223
100 1 _aYarrow, Kit,
_d1958-
245 1 0 _aDecoding the new consumer mind :
_bhow and why we shop and buy /
_cKit Yarrow ; foreword by Paco Underhill.
250 _aFirst edition.
264 1 _aSan Francisco, CA :
_bJossey-Bass, A wiley Brand,
_c[2014]
300 _ax, 214 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 179-197) and index.
650 0 _aConsumer behavior.
650 0 _aConsumers
_xPsychology.
650 0 _aConsumption (Economics)
_xPsychological aspects.
776 0 8 _iOnline version:
_aYarrow, Kit, 1958-
_tDecoding the new consumer mind
_bFirst edition.
_dSan Francisco, CA : Jossey-Bass, [2014]
_z9781118859315
_w(DLC) 2014004804
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c1062
_d1062