000			02841cam a2200409 i 4500
001			16528919
003			OSt
005			20220629110035.0
008			101102t20112011nyua b 001 0 eng
010			_a 2010043571
020			_a9781581157628 (pbk.)
040			_aDLC _beng _cKsTU _erda
042			_apcc
050	0	0	_aZ246 _b.whi 2011
082	0	0	_a686.2/2 _222
084			_aDES012000 _aDES007050 _aDES007000 _2bisacsh
100	1		_aWhite, Alex W.
245	1	4	_aThe Elements of Graphic Design : _bSpace, Unity, Page Architecture, and Type / _cAlex W. White.
250			_aSecond Edition.
260			_aNew York, NY : _bAllworth Press, _c[2011], ©2011
300			_avii, 215 pages : _billustrations (some color) ; _c26 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (p. 207) and index.
520			_a"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"-- _cProvided by publisher.
650		0	_aGraphic design (Typography)
650		0	_aLayout (Printing)
650		0	_aType and type-founding.
650		7	_aDESIGN / Reference _2bisacsh.
650		7	_aDESIGN / Graphic Arts / Typography _2bisacsh.
650		7	_aDESIGN / Graphic Arts / General _2bisacsh.
856	4	2	_3Cover image _u978-1-58115-762-8.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c1099 _d1099