000			01464cam a2200337 a 4500
001			4943775
003			OSt
005			20220802112358.0
008			960417s1996 nyu 001 0 eng
010			_a 96018232
020			_a0471147494 (cloth : alk. paper)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF6146.T42 _bbie 1996
082	0	0	_a659.14/3 _220
100	1		_aBieler, Peter, _d1943-
245	1	0	_a"This business has legs" : _bhow I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / _cPeter Bieler with Suzanne Costas.
260			_aNew York : _bJohn Wiley, _cc1996.
300			_aix, 206 p. ; _c25 cm.
500			_aIncludes index.
650		0	_aTelevision advertising _zUnited States _xCase studies.
650		0	_aInfomercials _zUnited States _xCase studies.
650		0	_aExercise _xEquipment and supplies _xMarketing _xCase studies.
700	1		_aCostas, Suzanne.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/96018232.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/96018232.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix04/96018232.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c1411 _d1410