000 | 01373cam a22003374a 4500 | ||
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001 | 13797122 | ||
003 | OSt | ||
005 | 20220802112721.0 | ||
008 | 041123s2005 caua b 001 0 eng | ||
010 | _a 2004116846 | ||
020 | _a0534629148 | ||
040 |
_aDLC _cDLC _dDLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5825 _bmee 2005 |
082 | 0 | 0 |
_a659.13/2 _222 |
100 | 1 | _aMeeske, Milan D. | |
245 | 1 | 0 |
_aCopywriting for the electronic media : _ba practical guide / _cMilan D. Meeske. |
250 | _a5th ed. | ||
260 |
_aBelmont, CA : _bThomson/Wadsworth, _c2005. |
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300 |
_axvi, 312 p. : _bill. ; _c28 cm. |
||
500 | _aAccess card for free 4-month subscription to Infotrak (college ed.) inserted. | ||
504 | _aIncludes bibliographical references (p. [305]-306) and index. | ||
650 | 0 | _aAdvertising copy. | |
650 | 0 | _aBroadcast advertising. | |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1103/2004116846-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1103/2004116846-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1103/2004116846-t.html |
906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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942 |
_2lcc _cBK _n0 |
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999 |
_c1412 _d1411 |