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005 20220802112721.0
008 041123s2005 caua b 001 0 eng
010 _a 2004116846
020 _a0534629148
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5825
_bmee 2005
082 0 0 _a659.13/2
_222
100 1 _aMeeske, Milan D.
245 1 0 _aCopywriting for the electronic media :
_ba practical guide /
_cMilan D. Meeske.
250 _a5th ed.
260 _aBelmont, CA :
_bThomson/Wadsworth,
_c2005.
300 _axvi, 312 p. :
_bill. ;
_c28 cm.
500 _aAccess card for free 4-month subscription to Infotrak (college ed.) inserted.
504 _aIncludes bibliographical references (p. [305]-306) and index.
650 0 _aAdvertising copy.
650 0 _aBroadcast advertising.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1103/2004116846-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1103/2004116846-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1103/2004116846-t.html
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c1412
_d1411