000			01412cam a2200361 i 4500
001			19689257
003			OSt
005			20220318140804.0
008			170605s2017 nju 001 0 eng
010			_a 2017019099
020			_a9781119362418 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.soc 2017
082	0	0	_a658.8/72 _223 _b18
100	1		_aScott, David Meerman.
245	1	4	_aThe new rules of marketing & PR : _bhow to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers / _cDavid Meerman Scott.
246	3		_aNew rules of marketing and PR
250			_aSixth edition.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2017]
300			_axxi, 426 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aEarlier edition: 2015.
500			_aIncludes index.
650		0	_aInternet marketing.
650		0	_aInternet in public relations.
776	0	8	_iOnline version: _aScott, David Meerman. _tNew rules of marketing & PR _dHoboken, New Jersey : John Wiley & Sons, Inc., [2017] _z9781119362470 _w(DLC) 2017027058
906			_a7 _brip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c18 _d18