| 000 | 01894cam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 18078112 | ||
| 003 | OSt | ||
| 005 | 20220318135621.0 | ||
| 008 | 140324s2015 nyua b 001 0 eng | ||
| 010 | _a 2014009856 | ||
| 020 | _a9780415716741 (hardback) | ||
| 020 | _a9780415716758 (paperback) | ||
| 020 | _z9781315879451 (ebook) | ||
| 040 |
_aKSTU _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.Kau 2015 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 084 |
_aBUS083000 _aCOM013000 _aCOM087000 _2bisacsh |
||
| 100 | 1 |
_aKaufman, Ira Morton, _d1947- |
|
| 245 | 1 | 0 |
_aDigital marketing : _bintegrating strategy and tactics with values / _cwritten by Ira Kaufman & Chris Horton. |
| 264 | 1 |
_aNew York ; _aLondon : _bRoutledge, Taylor & Francis Group, _c2015. |
|
| 300 |
_axiii, 353 pages : _billustrations ; _c21 x 26 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- _cProvided by publisher. |
||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Information Management. _2bisacsh |
|
| 650 | 7 |
_aCOMPUTERS / Computer Literacy. _2bisacsh |
|
| 650 | 7 |
_aCOMPUTERS / Digital Media / General. _2bisacsh |
|
| 700 | 1 |
_aHorton, Chris _c(Marketing consultant) |
|
| 700 | 1 | _aa guidebook for executives, managers, and students | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c19 _d19 |
||