000			05842cam a22005537i 4500
001			19460723
003			OSt
005			20231108091624.0
008			170123t20152015caua b 001 0 eng d
010			_a 2016498279
015			_aGBB4C2331 _2bnb
016	7		_a016931202 _2Uk
020			_a9780133966152 (pbk)
020			_a0133966151 (pbk.)
035			_a(OCoLC)ocn894609118
040			_aUKMGB _beng _cKsTU _erda _dOCLCO _dZS3 _dYDXCP _dBDX _dBTCTA _dOKU _dTXI _dMAC _dOCLCF _dCLE _dZNC _dEDK _dOCLCQ _dOKJ _dUKDBK _dOMB _dOCL _dZWZ _dDLC
042			_alccopycat
050	0	0	_aZ246 _b.wil 2015
082	0	4	_a686.2252 _223
100	1		_aWilliams, Robin, _d1953- _eauthor.
245	1	4	_aThe non-designer's design book : _bdesign and typographic principles for the visual novice / _cRobin Williams.
246	3		_aDesign and typographic principles for the visual novice
250			_aFourth edition.
264		1	_aSan Francisco, California : _bPeachpit Press, _c[2015]
264		4	_c©2015
300			_a239 pages : _billustrations (chiefly color) ; _c26 cm
336			_astill image _bsti _2rdacontent
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: 2008.
504			_aIncludes bibliographical references and index.
505	0		_aIs this book for you? -- [I.] Design principles : 1. Introduction : Joshua tree epiphany ; Four basic principles -- 2. Proximity : Basic purpose ; How to get it ; What to avoid -- 3. Alignment : Basic purpose ; How to get it ; What to avoid -- 4. Repetition : Basic purpose ; How to get it ; What to avoid -- 5. Contrast : Basic purpose ; How to get it ; What to avoid -- 6. Review of the four design principles : Proximity ; Alignment ; Repetition ; Contrast ; Little quiz #1: Design principles ; Little quiz #2: Redesign this ad -- 7. Design with color : The amazing color wheel ; Color relationships : Complementary; Triads; Split complement triads; Analogous colors ; Shades and tints : Make your own shades and tints; Monochromatic colors; Shades and tints in combination ; Watch the tones ; Warm colors vs cool colors ; How to begin to choose? ; CMYK vs. RGB: print vs web ; Print vs. web color models ; Little quiz #3: Color -- 8. Extra tips & tricks : Creating a package or brand -- Business cards : Tips on designing business cards : Format ; Type size ; Create a consistent image on all pieces -- Letterhead and envelopes : Tips on letterhead and envelope design : Envelope size ; Create a focal point ; Alignment ; Second page ; Faxing and copying -- Flyers : Tips on designing flyers : Create a focal point ; Use subheads that contrast ; Repetition ; Alignment -- Newsletters : Tips on designing newsletters : Alignment ; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy -- Brochures : Tips on designing brochures : Contrast ; Repetition ; Alignment ; Proximity -- Postcards : Tips on designing postcards : What's your point? ; Grab their attention ; Contrast ; In general -- Advertising : Tips on designing ads : Contrast ; Type choices ; Reverse type -- Résumés : Tips on designing résumés : Contrast ; Repetition ; Alignment ; Match the design to the medium -- [II.] Designing With Type : 9. Essentials of typography : One space after punctuation ; Quotation marks ; Apostrophes : Little quiz #4: Apostrophes ; Dashes ; Special characters ; Accent marks ; Capitals ; Underlining ; Kerning ; Widows and orphans ; Miscellaneous -- 10. Type (& life) : Concord ; Conflict ; Contrast -- 11. Categories of type : Oldstyle ; Modern ; Slab serif ; Sans serif ; Script ; Decorative ; Be conscious : Little quiz #5: Categories of type; Little quiz #6: Thick/thin transitions ; Little quiz #7: Serifs -- 12. Type contrasts : Size ; Weight ; Structure ; Form ; Direction ; Color ; Combine the contrasts ; Little quiz #8: Contrast or conflict ; Little quiz #9: Dos and don'ts ; Exercise in combining contrasts -- [III.] A few extras : Does it make sense? : Process ; An exercise ; Okay: redesign this! -- 14. Answers & suggestions : Quiz answers ; Designer eye suggestions -- 15. Typefaces in this book : Primary faces ; Modern ; Oldstyle ; Slab serif ; Sans serif ; Script ; Ornaments ; Decorative.
520			_aOverview: For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer's Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.
650		0	_aLayout (Printing)
650		0	_aGraphic design (Typography)
650		7	_aEdition électronique. _2eclas
650		7	_aImprimerie. _2eclas
650		7	_aImpression. _2eclas
650		7	_aGraphic design (Typography) _2fast _0(OCoLC)fst00946640
650		7	_aLayout (Printing) _2fast _0(OCoLC)fst00994498
650		7	_aArts graphiques _xGuides pratiques et mémentos. _2ram
650		7	_aTypographie _xGuides pratiques et mémentos. _2ram
650		7	_aDesign _xGuides pratiques et mémentos. _2ram
650		7	_aMise en page _xGuides pratiques et mémentos. _2ram
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c2370 _d2369