000 | 00616nam a22002177a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20231220093554.0 | ||
008 | 231220b |||||||| |||| 00| 0 eng d | ||
020 | _a9781259010903 | ||
040 | _cKsTU | ||
050 |
_aHF5415.13 _b.wal 2014 |
||
100 | _aWalker, Orville C. | ||
245 |
_aMarketing strategy : _ba decision-focused approach |
||
250 | _a8th ed. | ||
260 |
_aNew York _bMcGraw-Hill/Irwin _c2014 |
||
300 |
_axi, 364p.: _bill.; 25cm |
||
504 | _aIncludes bibliographical references and index. | ||
650 | _aMarketing - Management | ||
700 | _aMullins, John W. | ||
942 |
_2lcc _cBK _n0 |
||
999 |
_c2411 _d2410 |