000 00616nam a22002177a 4500
003 OSt
005 20231220093554.0
008 231220b |||||||| |||| 00| 0 eng d
020 _a9781259010903
040 _cKsTU
050 _aHF5415.13
_b.wal 2014
100 _aWalker, Orville C.
245 _aMarketing strategy :
_ba decision-focused approach
250 _a8th ed.
260 _aNew York
_bMcGraw-Hill/Irwin
_c2014
300 _axi, 364p.:
_bill.; 25cm
504 _aIncludes bibliographical references and index.
650 _aMarketing - Management
700 _aMullins, John W.
942 _2lcc
_cBK
_n0
999 _c2411
_d2410