000			00712nam a22002297a 4500
003			OSt
005			20240206100139.0
008			240206b |||||||| |||| 00| 0 eng d
020			_a9780273703860
040			_cKsTU
050			_aHF5415.123 _b.pel 2005
100			_aPelsmacker, Patrick De
245			_aFoundations of marketing communications : _ba European perspective
260			_aHarlow, England ; New York _bPearson Education Limited _c2005
300			_axix, 328p.: _bill.; 25cm
504			_aIncludes bibliographical references and indexes.
650			_aCommunication in marketing -- Europe.
650			_aAdvertising.
700			_aGeuens, Maggie
700			_aVan, Joeri
942			_2lcc _cBK _n0
999			_c2600 _d2599