000			02201cam a22003497a 4500
001			17597801
003			OSt
005			20240703142031.0
008			130122s2011 ne a b 001 0 eng d
010			_a 2012472721
020			_a9780080967912 (pbk.)
020			_a0080967914 (pbk.)
035			_a(OCoLC)ocn669756105
040			_aBTCTA _beng _cKsTU _dYDXCP _dCDX _dBWX _dUKWOH _dG3B _dZ@L _dTTS _dDLC
042			_alccopycat
050	0	0	_aTX911.3.M3 _bB69 2011
082	0	4	_a647/.0688 _222
100	1		_aBowie, David, _d1951-
245	1	0	_aHospitality marketing : _bprinciples and practice / _cDavid Bowie and Francis Buttle.
250			_a2nd ed.
260			_aAmsterdam ; _aBoston : _bElsevier / Butterworth-Heinemann, _cc2011.
300			_axii, 434 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning.
520			_a"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover.
650		0	_aHospitality industry _xMarketing.
650		0	_aHotels _xMarketing.
700	1		_aButtle, Francis.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c2843 _d2842