| 000 | 01167cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 18875651 | ||
| 003 | OSt | ||
| 005 | 20220325135343.0 | ||
| 008 | 151130s2016 enk b 001 0 eng | ||
| 010 | _a 2015039752 | ||
| 020 | _a9780415703765 (hardback) | ||
| 020 | _a9780415703772 (pbk.) | ||
| 020 | _z9781315890005 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _bmar 2016 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 245 | 0 | 4 |
_aThe marketing book / _cedited by Michael J. Baker and Susan Hart. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2016. |
|
| 300 |
_axxi, 655 pages ; _c26 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBaker, Michael J., _d1935- _eeditor. |
|
| 700 | 1 |
_aHart, Susan J., _eeditor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c39 _d39 |
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